For over 40 years, Dark and Lovely proudly celebrates haircare and product innovation designed for women of color. Creators of the 1st hair color and no lye relaxer for African American women, Dark and Lovely leads the industry. Most recently, with the Award Winning Au Naturale line, comprised of 3 recipe collections, each uniquely crafted for the needs of natural hair: Anti-Shrinkage to elongate and define curls & coils, Anti-Breakage to defy breakage and retain length, and Moisture L.O.C. to lock in moisture. Dark and Lovely meets her hair needs and helps her showcase her best self.